Microsoft Branding Technique

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Microsoft Lumia is the new name for the Nokia Lumia brand. The announcement of this change comes despite Microsoft agreeing to a 10-year deal to use the Nokia name on mobile products. Apart from this breach of contract, this is a very good branding shift which will increase awareness of the product and brand recognition thus increasing sales. Putting your company’s name on your product is a sure-fire way to increase brand awareness. The company’s social media accounts are also following this re-branding change thus implementing a unified identity concept.

 

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